From Robert Michael Fried Fortune 500 Marketing Executive and Best-Selling Author
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The key to attaining true success in life is to achieve that balance between making money and making meaning. Marketing executive and best-selling author Robert Michael Fried shows how the same principles you use to accomplish success at work can also help you realize your personal goals.
Igniting Your True Purpose and Passion will take you on an uplifting journey of self discovery, empowering you to close the disparity between who you are and who you dream of becoming. The book urges you to make it your business to ignite your true purpose and passion. Seize the opportunity to become the entrepreneur of your own existence!
| Table Of Contents | ||
|---|---|---|
| Preface | 2 | |
| Introduction | 7 | |
| Chapter 1 | Define the Business You Should Be In Figuring Out Who You Are and Who You Want to Become |
13
18 |
| Chapter 2 | Assess the Market Capitalizing On Your Strengths |
31 34 |
| Chapter 3 | Identify the Target Customer Discovering the Authentic You |
47 53 |
| Chapter 4 | Launch Your Strategy Finding Your Niche – and Daring to Risk |
65 70 |
| Chapter 5 | Weather the Product Cycles Reinventing Yourself At Every Stage |
81 86 |
| Chapter 6 | Build Your Business Brand Building Your Personal Brand |
99 104 |
| Chapter 7 | Expand Your Reach Creating a Living Legacy |
113 121 |
| Chapter 8 | Build a High-Impact Advertising Campaign Reawakening the Creativity Within You |
131 137 |
| Chapter 9 | Plan Your Distribution Investing Your Time and Energy Wisely |
151 155 |
| Chapter 10 | Achieve Your Sales Goals Reaching Out to Make Your Personal Goals a Reality |
167 173 |
| Chapter 11 | Analyze Profit and Loss Tallying Your Personal Balance Sheet |
183 191 |
| Chapter 12 | Establish Targets of Opportunity Making Your Dreams Come True |
203 207 |
| Epilogue | 220 |
|
| Personal Exercises | 225 | |
| Subject Index | 246 | |
| Business Index | 248 | |
| Name Index | 250 | |
Photo Credits |
About The Author
Fortune 500 marketing strategist, Silicon Valley executive and best-selling author strikes refreshing balance between making money and meaning.
Reviews
''Igniting Your True Purpose And Passion is an uplifting, thought- provoking book. Read it and discover the secret to achieving true success" Marci Shimoff , NY Times best selling co- author of 6 Chickensoup For The Soul books, co-star of The Secret video and best selling author of Happy For No Reason.
''Take this exhilarating journey of self discovery to support yourself in actualizing your goals, dreams and aspirations'' Cynthia Kersey, Best Selling Author, Unstoppable
''An inspiring read that will prompt you to get outside your comfort zone and reinvent your unique brand for personal and business success'' John Barnickel, Vice President, Pacific Northwest Cardiac and Vascular Group, Medtronic, Inc.
''Fried's practical minded book makes accessible what is often abstract and mysterious in our search for meaning and purpose'' Ron Croen, founder, former CEO of Nuance Communications and Silicon Valley entrepreneur.
''A heart-felt roadmap to fulfill your true purpose and change the world for the better'' Guy Kawasaki, Author of Enchantment: The Art of Changing Hearts, Minds, and Actions, and former chief evangelist of Apple.
About Thirdwind
Thirdwind is an interactive community dedicated to empowering people to achieve "true" success by realizing both their professional goals and personal dreams. We believe the key to attaining "true" success is achieving the delicate balance between making money and making meaning.
With 12 principles for achieving "true" success you will get the support you need to ignite your true purpose and passion. Seize this opportunity to become an entrepreneur of your existence!
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