Table Of Contents

 
Preface   2

 

Introduction

 

 

7

     

 

Chapter 1

 

Define the Business You Should Be In
Figuring Out Who You Are and Who You
Want to Become

 
 
13
18

 

Chapter 2

 

Assess the Market
Capitalizing On Your Strengths

 

31
34

 

Chapter 3

 

Identify the Target Customer
Discovering the Authentic You

 

47
53

 

Chapter 4

 

Launch Your Strategy
Finding Your Niche – and Daring to Risk

 

65
70

 

Chapter 5

 

Weather the Product Cycles
Reinventing Yourself At Every Stage

 

81
86

 

Chapter 6

 

Build Your Business Brand
Building Your Personal Brand

 

99
104

 

Chapter 7

 

Expand Your Reach
Creating a Living Legacy

 

113
121

 

Chapter 8

 

Build a High-Impact Advertising Campaign
Reawakening the Creativity Within You

 

131
137

 

Chapter 9

 

Plan Your Distribution
Investing Your Time and Energy Wisely

 

151
155

 

Chapter 10

 

Achieve Your Sales Goals
Reaching Out to Make Your
Personal Goals a Reality

 

167
173

 

Chapter 11

 

Analyze Profit and Loss
Tallying Your Personal Balance Sheet

 

183
191

 

Chapter 12

 

Establish Targets of Opportunity
Making Your Dreams Come True

 

203
207

 

Epilogue 

 

 

220

 

Personal Exercises 

 

 

225

 

Subject Index 

 

 

246

 

Business Index 

 

 

248

 

Name Index 

 

 

250



Photo Credits
   

About Thirdwind

Thirdwind is an interactive community dedicated to empowering people to achieve "true" success by realizing both their professional goals and personal dreams. We believe the key to attaining "true" success is achieving the delicate balance between making money and making meaning.

With 12 principles for achieving "true" success you will get the support you need to ignite your true purpose and passion. Seize this opportunity to become an entrepreneur of your existence!

Our Location

Thirdwind location Carmel California