Table Of Contents 
Preface 2
Introduction 7
Chapter 1 Define the Business You Should Be In
Figuring Out Who You Are and Who You
Want to Become
13
18
Chapter 2 Assess the Market
Capitalizing On Your Strengths
31
34
Chapter 3 Identify the Target Customer
Discovering the Authentic You
47
53
Chapter 4 Launch Your Strategy
Finding Your Niche – and Daring to Risk
65
70
Chapter 5 Weather the Product Cycles
Reinventing Yourself At Every Stage
81
86
Chapter 6 Build Your Business Brand
Building Your Personal Brand
99
104
Chapter 7 Expand Your Reach
Creating a Living Legacy
113
121
Chapter 8 Build a High-Impact Advertising Campaign
Reawakening the Creativity Within You
131
137
Chapter 9 Plan Your Distribution
Investing Your Time and Energy Wisely
151
155
Chapter 10 Achieve Your Sales Goals
Reaching Out to Make Your
Personal Goals a Reality
167
173
Chapter 11 Analyze Profit and Loss
Tallying Your Personal Balance Sheet
183
191
Chapter 12 Establish Targets of Opportunity
Making Your Dreams Come True
203
207
Epilogue  220

Personal Exercises  225
Subject Index  246
Business Index  248
Name Index  250






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About Thirdwind

Thirdwind is an interactive community dedicated to empowering people to achieve "true" success by realizing both their professional goals and personal dreams. We believe the key to attaining "true" success is achieving the delicate balance between making money and making meaning.

With 12 principles for achieving "true" success you will get the support you need to ignite your true purpose and passion. Seize this opportunity to become an entrepreneur of your existence!

Our Location

Thirdwind location Carmel California