Fortune 500 marketing strategist and best selling author Robert Michael Fried strikes a refreshing balance between making money and making meaning. Fried has spent most of his career directing or repositioning the marketing and sales strategies for blue chip companies such as Motorola, Bebe Eyewear, Nautilus Fitness, Marantz Stereo, Hansen Natural and Starcraft recreational vehicles. He is currently serving as chief marketing officer for engajer.com, an emerging Silicon Valley firm. 

Robert Fried’s new Amazon Best Seller is entitled Igniting Your True Purpose and Passion: A Businesslike Guide to Fulfill Your Professional Goals and Personal Dreams. The book is critically acclaimed by best selling author and former chief evangelist of Apple, Guy Kawasaki, Cynthia Kersey, best-selling author of Unstoppable, and Marci Shimoff, best known for co-authoring 6 Chicken Soup For The Soul Books, and her prominent role in the documentary video The Secret.

In 2005, Fried’s New York Times critically acclaimed book, A Marketing Plan for Life soared to #1 on the Amazon Best Seller List, in three seperate categories; Success, Self-Help and Personal Transformation. The book has been utilized as a textbook in the marketing and enterpreneurial departments of Central Michigan University, Tufts University, and Providence College.

He is a co-founder of Planet Products, the first biodegradable “green” household cleaner product line sold in major supermarket chains including Vons, Ralphs, Gelson’s, Albertson’s and Safeway.

Fried is the co-founder of BrandMark, Inc., a marketing consulting firm focusing on emerging Silicon Valley companies and other high-profile international clients. His brand-building expertise was a major factor in the creation of licensing partnerships with the following companies:

Robert Michael Fried is the co-founder of the ThirdWind Company, dedicated to empowering people to realize their professional goals and personal dreams.

He codified the 12-Point Marketing Plan process that offers companies of all sizes step-by-step brand marketing solutions. Later, he created a work/life seminar series called “A Marketing Plan for Life” utilizing the same marketing planning process. These seminars have been conducted around the world, including a gathering of 100 C.E.O.’s at the Enterprise Conference in Pebble Beach, California and at the Canyon Ranch Resort's Life Enhancement Center in Tucson, Arizona. He has also given key note speaking engagements at Wells Fargo Advisors and Medtronic Inc, just to name a few. For more see Speaking Engagements. 

Fried is passionate about inspiring and empowering students and young professionals. He has been a frequent guest lecturer to many major college and alumni groups including New York University Stern School of Business, UCLA Anderson School of Business, Providence College School of Business, USC Marshall School of Business and the Naval Post Graduate School. A dean’s list student at Providence College, Fried holds a Masters of Marketing/ Communication from Boston University where he graduated at the top of his class. He has been a contributing writer to the Columbia School of Business Alumni Newsletter.

Living above the Pacific Ocean in Carmel, California, Fried does charitable work with the Boys and Girls Club and the Carmel Bach Classical music festival. He also serves as a marketing and branding advisor to Providence college.

While he is a dynamic, highly sought-after and thought-provoking speaker, Fried possesses the unique ability to deeply engage his audience to willingly participate in the topics of his presentation. 

Robert Michael Fried is available for speaking engagements, seminars and workshops. He speaks on a variety of pertinent topics to suit the needs of the organization including:

- Defining true success (achieving that delicate balance between making money and making meaning)

- Defining your true purpose and passion (professionally and personally)

- Quantifying your professional and personal goals (vague goals produce vague results)

- Building your corporate and personal brand (authenticity is the key)

- Reinventing your company and yourself (the need to pivot and be flexible in turbulent times)

- Time management (investing your time and money wisely on things that matter most)